Mobile Mediq is a startup mobile nursing clinic in the Greater Montreal area. They needed a complete digital presence. Branding, UX, and UI to help patients easily book at-home medical appointments and help partners manage mobile healthcare at scale. I was brought on to define the brand, map the user flows, and design and build both a marketing site and a forthcoming mobile app.
The Challenge
“How do we help patients, especially older adults, book in-home medical appointments with clarity, confidence, and peace of mind?”
Project Scope
Timeline: 6 weeks (Full case design)
Role: End-to-end product designer
Scope: UX research, IA, wireframing, visual design, brand system, responsive UI
Tools Used: Figma, Clickup, Adobe Photoshop & Illustrator, GA
Users didn’t just need convenience, they needed confidence.
We weren’t just designing a service booking experience. We were designing peace of mind. Patients often seek out home nurse care when they’re feeling vulnerable physically and or emotionally. That meant the interface couldn’t just “work”. It needed to feel calm, professional, and trustworthy.
Research & Strategy
We conducted a competitor audit of local and national mobile healthcare providers. Most lacked clear UX flows, mobile responsiveness, or modern brand presence. A surprising number buried their contact forms and offered no live appointment booking. We supplemented this with user interviews and pain point mapping with 5 potential users, patients aged 45+, mostly managing chronic care or post-operative recovery.
Key Insights:
- Users wanted instant clarity: who the service was for, how much it cost, and what services were available.
- Trust signals (real nurses, testimonials, visuals) significantly impacted willingness to book.
- They valued simplicity over feature richness.
Design Goals:
We aligned the team around three core objectives:
Clarity - Remove ambiguity by structuring clear service categories, simple pricing, and visible contact points.
Trust - Use brand visuals, warm photography, and testimonials to reduce friction and boost conversion.
Efficiency - Enable users to find and book a service in under 60 seconds.
Information Architecture & User Flow
We started with user flows mapping both desktop and mobile pathways. The homepage flow focused on guiding users to the most popular services with minimal clicks. We included a persistent CTA and surfaced trust-building content early in the scroll. We validated the flow through two rapid rounds of testing using mid-fidelity wireframes and made improvements to layout density, card readability, and CTA hierarchy.
Brand Identity & Design System
A lightweight brand system was developed in parallel with the product design. We built a soft, medical-safe color palette anchored in green and navy tones. Icons were custom-illustrated to add warmth and consistency. Typography was selected for legibility across viewports and accessibility compliance.
Final Product (Web)
The end result is a responsive website that feels both modern and human. Large type, generous white space, and visual content work together to create a seamless, approachable experience. The homepage directs attention to key flows (booking, contact, services), while interior pages reinforce professionalism through nurse bios, service FAQs, and a map of availability zones.
What I Delivered
- High-fidelity clickable prototype
- Responsive design system (mobile-first)
- Custom illustrations and iconography
- Full developer handoff via Figma, including named components and variant structures
Why It Works
Clear Value Prop: Users understand who the site is for within 5 seconds of landing.
Frictionless UX: Booking a nurse takes under 1 minute.
Trust-Building Visuals: Real photography, testimonials, and consistent visual tone build credibility.
Business Outcomes
After launch, bounce rate dropped 47% and appointment requests increased by 36% in the first 30 days.
Feedback from new users praised the clarity and calmness of the design.
Reflection / Outcome
This project was a rare opportunity to shape a healthcare product from the ground up. From strategy and branding to UX and full-page design. What I’m proudest of is how clean and intuitive the site feels, despite the heavy operational complexity behind the scenes. I learned how to speak to both patient trust and business value; and to design experiences that feel effortless, even in high-stakes spaces like healthcare.
Next Steps
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